Wednesday, April 29, 2009

Fundraising Incentives

When I think about my fundraising experience, I realize I always do my best when incentives are involved. Incentives give me extra motivation and something to work towards. With only three weeks left until Yoga Unites® for Living Beyond Breast Cancer, LBBC has come up with our own incentives so fundraisers can raise money for LBBC and get cool stuff!

Even though your registration fee covers the logistics of the event, we still need your help to reach our goal of raising $100K for this event. You can help us by joining a fundraising team, starting your own team or registering as an individual. Then you can start raising money and get the chance to win a number of fabulous prizes.

Incentives vary with the amount of money you raise. For example, if you raise $50, you’ll get a Yoga Unites for Living Beyond Breast Cancer T-shirt. If you raise $100, you’ll get the T-shirt and Jennifer Schelter’s Am Awake CD and DVD. If you raise $250, you’ll get all of these prizes and a watch from White House Black Market. Our top fundraisers will have a chance to win gear, gift certificates and more! The more you raise, the more you get in return. Think of the incentives as our gift to you, the fundraiser. Without you, meeting our goal would be impossible!

For a full list of fundraising incentives, go to, click on “Fundraising” and then pick “Incentives” from the drop-down menu. To join an existing team or start your own, email

Friday, April 24, 2009

Upcoming FUNdraisers

One of the things I’ve learned as a community activist is that each person likes to give in his or her own way. Some get great joy by writing a check; others need to pitch in and get their hands dirty to feel like they’re a part of something. This understanding has given me greater appreciation of the flexibility (no pun intended) Yoga Unites® for Living Beyond Breast Cancer offers its fundraising teams and partners. Rather than set rigid fundraising guidelines or limits, Living Beyond Breast Cancer asks supporters to use their creativity to find ways that feel comfortable to them to help the organization. Today, I’d like to highlight three upcoming fundraising events you may wish to attend.

On April 25, at 12:00 p.m., Stillpoint Yoga in King of Prussia will host a special, slow flow yoga class to benefit Yoga Unites for Living Beyond Breast Cancer. This class is free and open to the public, but a donation is requested. For more information, please visit

On Sunday, April 26, one of Yoga Unites for Living Beyond Breast Cancer’s most passionate cheerleaders, instructor Beatrice Marx, will host an inspirational yoga class at 11:00 a.m. at the Pilates Core Center Studio in Medford. Guests are welcome and a donation is requested. If you don’t know Bea, read about her amazing journey through breast cancer with the help of yoga in our previous blog. For directions, visit

The entire weekend of May 1 - May 3 is Yoga Unites for Living Beyond Breast Cancer Weekend at all three Cornerstone Health & Fitness locations at The TreeHouse, New Hope and Doylestown. On Saturday, May 2, at 10:45 a.m., The TreeHouse will host a special LBBC-themed Vinyasa class. Doylestown will host an LBBC-themed Anasura class that same day at 9:45 a.m. Non-members are invited to participate in any yoga class from Friday evening through Sunday for free, but a donation to Yoga Unites for Living Beyond Breast Cancer is requested. Members are also asked to make a donation to Yoga Unites for Living Beyond Breast Cancer when attending yoga classes that weekend. For more information, visit

Wednesday, April 22, 2009

Get Creative

“Fundraising is the gentle art of teaching the joy of giving.”
-Hank Rosso

This year, LBBC is not just hosting the 7th Annual Yoga Unites® for Living Beyond Breast Cancer; we are also getting involved on another level by starting our own fundraising team in honor of our Helpline volunteers. While the team began with only one member, it has now grown to 21 members. It gets even better: LBBC’s fundraising team has currently raised $5,378.00, exceeding our goal of $5,000!

You may be wondering how we’ve achieved this goal; the answer is through dedication and lots of hard work. Each team member has come up with a fundraising strategy. Some are raising funds in honor or memory of a loved one affected by breast cancer. Others are reaching out to local business owners or enlisting the help of yoga studios or fitness centers to hold special, donation-based classes. Many are using Facebook to help them raise funds by posting status updates about how much they’ve raised so far and by providing a link to their personal donation page. You’d be surprised at the incredible impact of social networking!

Make sure to let people know they can make a secure donation online through your personal fundraising page. Don’t be intimidated by the thought of setting up your own page—it’s really simple, and it will help you send personalized emails to your friends and family asking for a donation. People can either donate directly on your page, or they can print out a form and mail it in with a check or credit card number. Fundraising has never been so easy!

The bottom line is that each team member is raising money in his or her own way. There’s no specific way to raise funds, and that’s the nature of this collective event. While fundraising can seem like a daunting task, there are plenty of ways to go about it. Think creatively. Ask for help. Despite the economy, people are willing to do what they can. Ask them for small amounts, like $5 or $10. You’ll be surprised how much that amounts to! And the most important piece of advice is to do what works for you.

For fundraising ideas or to get involved, visit our Web site at or email And when you do come up with creative fundraising ideas, let us know by posting it to our Facebook group at We’d love to hear them!

Thursday, April 16, 2009

Going Green

If you’re like me, you probably have several old cell phones lying around the house. It’s easy to forget about your discarded phones once you get that new Blackberry Storm or iPhone. And you’re not alone. According to the U.S. Environmental Protection Agency, 150 million cellular phones nationwide go out of use annually. That’s an estimated 65,000 tons of electronic garbage. But don’t feel guilty. There’s a way to recycle your used cell phones and raise money for Yoga Unites® for Living Beyond Breast Cancer!

RYAH Yoga and Health is hosting a cell phone drive to raise money for Yoga Unites for Living Beyond Breast Cancer. You don’t have to buy or sell anything to get involved. All you have to do is donate your used cell phones. Easy enough, right? And for every cell phone donated, you will be entered for a chance to win a free massage. I’m sure we all could use one!

From now until May 18, simply mail to or drop off your cell phones at the following location:

RYAH Yoga and Health
424 E. Elm Street
Conshohocken, PA 19428

Or you can stop by RYAH Yoga’s booth at Yoga Unites for Living Beyond Breast Cancer on Sunday, May 17. When donating your cell phones, please do not include any accessories, chargers, ear pieces or manuals, since they can be recycled locally. If you have any questions about the cell phone drive, please contact Maura at (610) 834-1551.

LBBC encourages all fundraising teams to come up with unique ideas like RYAH Yoga. If you have a unique fundraising idea or simply want to get involved in Yoga Unites for Living Beyond Breast Cancer, visit our Web site at or find us on Facebook. You can also email

In the spirit of unique fundraising ideas, check back next week to see what LBBC’s own fundraising team has been up to!

Thursday, April 9, 2009

Yoga Mala at JAI!

Jai (Sanskrit): 1. An exclamation of wonderment, admiration and deep respect, comparable to the English words, "wow," and "awesome." 2. How we feel about the hard work of all of our fundraising teams for Yoga Unites® 4 Living Beyond Breast Cancer. 3. A yoga studio in Narberth that is holding a Yoga Unites 4 Living Beyond Breast Cancer fundraiser on April 16.

Yoga Mala: 1. 108 Sun Salutations. 2. A gathering of spirit, energy, joy and healing through the ritual of 108 Sun Salutation, 108 being a sacred number in Hinduism and yoga. Some believe 108's significance comes from the tradition in which "malas" or garlands of prayer beads come as a string of 108 beads, plus one "guru bead" around which the other 108 turn like the planets around the sun. The average distance of the Sun and the Moon to Earth is 108 time their respective diameters. According to yogic tradition, there are 108 sacred sites throughout India, and 108 sacred places on the body.

It is with great Jai that we invite you to join us for a Yoga Mala at JAI! Yoga Lifestyle and Massage on Thursday, April 16 at 7:30 p.m. to benefit Yoga Unites 4 Living Beyond Breast Cancer. Live music by Yvette Pecoaro -- the talented musician who donates her sounds to Yoga Unites 4 Living Beyond Breast Cancer each year -- will provide a lovely backdrop to this spirited fundraiser. There is no fee, but donations are requested. JAI! Yoga is located at 727 Montgomery Avenue in Narberth. For more information, visit or call (610) 664-YOGA.

Friday, April 3, 2009

In Honor or Memory

"Remembering is an act of resurrection, each repetition a vital layer of mourning, in memory of those we are sure to meet again."
~Nancy Cobb, in "In Lieu of Flowers"

If you’re looking for another way to get involved in Yoga Unites® for Living Beyond Breast Cancer, look no further. How about donating or starting a fundraising team in honor or memory of someone? It could be a family member, a friend or a member of your community. Once you donate to a team or individual, your donation will be displayed on their fundraising page for all who visit the page to see. What a way to recognize those you care about!

Several people, including a group of LBBC staff members, have started fundraising teams in honor or memory of loved ones. For example, LBBC has formed a fundraising team in honor of our Helpline volunteers. And in turn, our team has received donations in honor or memory of other loved ones. Remember my last blog entry about the circle of giving and living? You get the idea.

Whether you’re making a donation in honor or memory of an individual, or just making a donation, we are thankful for your support. Every donation, no matter how small, helps us get one step closer to our goal of raising $100,000 for education and support programs for women affected by breast cancer. For more information on making a donation, or for other ways to get involved, please visit our
Web site. You can also email or check us out on Facebook!