Thursday, January 13, 2011

New Year - New Name - Same Time - Same Place

This entry was written by Lauren Ainsworth, Special Events Manger for Living Beyond Breast Cancer. Lauren is excited to introduce the launch of and discuss the changes to our annual yoga event scheduled for May 15, 2011.

Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” – Ben Franklin

I think our friend Ben Franklin could not have said it better.  With regard to Living Beyond Breast Cancer’s annual yoga fundraising event on the steps of the Philadelphia Museum of Art – we are constantly striving to improve, achieve and succeed.  I feel so lucky to be leading the team that brings this amazing event to Philadelphia each spring and I always look forward to January when we launch our yoga fundraising campaign. So as we welcome the new year, I have a couple of changes to tell you about.

First of all, I am excited to introduce our new name: Yoga on the Steps for Living Beyond Breast Cancer.  Aside from the name change, everything else about the event will remain the same.  This will still be the same event with the same purpose, mission and format.  Hopefully you will hardly notice the difference as we will have a similar logo with similar printed materials and we are looking forward to a seamless rebrand.  And I am guessing that many of you who are familiar with the event refer to it as “that yoga event on the steps” anyway. 

It is important to mention that Jennifer Schelter will continue to lead the yoga class on the art museum steps this coming May.  In addition to being the owner of Yoga Schelter in East Falls, Jennifer is also the founder of Yoga Unites®, a separate non-profit organization with a separate mission from LBBC’s.  Jennifer remains an integral part of the history of this event and we are already counting down the days to practice yoga with her for the 9th year in a row on May 15th, 2011.  Please save the date and register today:

Our springtime yoga event is not only a fundraiser; it is an awareness event as well.  We want the world to know about what we do to help empower women affected by breast cancer.  As we grow to other cities nationwide, it is important for this event to be a vehicle for LBBC to spread the word about our programs and services and not be confused with a different organization. 

This leads me to my second exciting announcement! We are replicating this amazing event in Washington D.C. on October 16th, 2011.  On June 1st of this year, we will kick off our first ever Yoga on the Steps campaign in our nation’s capital and I think you’ll be seeing a lot more of Yoga on the Steps in other parts of the country over the next several years.

I hope you will help us to spread the word about this incredible event in both Philadelphia and Washington D.C. and welcome Yoga on the Steps for LBBC with open arms.  If you have any questions, or need additional information, please do not hesitate to contact me at

Wishing you all a happy, healthy new year.